What happened to Google’s smart AR glasses?!
Google’s goggles were not a public hit. The company found some niche market for it instead. Glass Enterprise Edition was designed to be an easy to use and comfortable to wear platform for tailored enterprise solutions, whether you develop your own software or are receiving it from a solution provider.
The ergonomic wearable device offered various parts and functions like speaker, touchpad, multifunction button to trigger an event in your application, such as taking a picture or recording a video, a cubic display just above your right eye that shows you context-specific information, such as your next tasks or instructions. Even you can handle some remote access / mirroring. Moreover, you are able to connect the glasses to your computer and your Glass screen appears on your computer screen so you can demonstrate the application, remotely operate it, or access other features.
However, as of March 15, 2023, Google will no longer sell Glass Enterprise Edition but continue supporting Glass Enterprise Edition until September 15, 2023. Therefore, the field is left almost unrivaled for the next players.
The same with Microsoft’s?
Microsoft’s HoloLens 2
Microsoft has targeted enterprise-specific applications like Google, therefore unknown in many communities. Microsoft AR glasses are tailored for precise, efficient hands-free work. The latest glasses are HoloLens 2 which is an ergonomic, untethered self-contained holographic device with enterprise-ready applications to increase user accuracy and output. The difference between Google’s Glass Enterprise Edition 2 and Microsoft’s HoloLens 2 is that the latter is still alive.
Apple’s key product
By comparing iPhone 11 Pro Max to it’s successors you can easily find out that Apple lacks innovation in the series like never before. It seems that the iPhone line is not the strategic product of the corporation any more! Instead, Apple focuses on the future to redefine the digital life like its founder Steve Jobs did.
Unlike two other Big Techs, Apple always target a wider range of audience. I mean the people who crave for tech innovations, the well-off minimalists and the ones who only love the bitten apple! Some of much anticipated revolutionary products we are all waiting for is Apple’s augmented reality glasses. There is not any official tech specs regarding the glass itself but we can expect many innovative applications from the glass or other competitors listed below. We are waiting for the Appleish pricings too!
Anticipated applications of AR Glasses
Interactive learning is an educational approach that incorporates technology, social networking and urban computing into course design and delivery. Interactive learning has evolved out of the hyper-growth in the use of digital technology and virtual communication, particularly by students.
By using AR glasses students will be able to interact with digital models of complex subjects like anatomy and geography making learning more engaging and accessible.
Virtual digital shopping provides a much higher level of experience, engagement and immersion for the customer. At the simplest level, virtual stores are 3D, 360 full-page visual experiences that live on a brand’s e-commerce site.
Imagine being able to shop online with an augmented reality glasses. What you need is to wear the glasses and look in the mirror and virtually try on clothes. You’ll be able to see what they look like on you before you buy it.
You basically, can wear the and have Google Maps in your AR sunglasses with precise navigation.
In Augmented Reality (AR), the hyper-world can exist alongside the physical world or even be connected to it. For example, consider an additional digital layer on top of or associated with actual geographic coordinates. This is in contrast to virtual reality metaverses, which only exist in a virtual realm.
Virtual advertising is the use of digital technology to insert virtual advertising content into a live or pre-recorded television show, billboards in the streets or in the metaverses or just in front of you eyes wherever you are!
Just imagine you are walking around and having advertisements displayed in your face. Doesn’t it sound amazing? or maybe annoying?
Both Delta’s parallel reality and AR glasses can show personalized information to a specific audience, however the advertisers are able to do more with AR glasses.
Imagine you are in a street and you see a special offer on a billboard through your glasses while others cannot see the same ad you do! Or while you’re entering a shopping mall, they first welcome you by your name on your glasses screen and then guide you toward the stores you may find them interesting. This happens by displaying targeted personalized ads in front of your eyes and through your glasses.
You’ll be able to see if a couch will actually fit in your living room or maybe you want to get a visualization of what your rearrangement idea will look like.
Remote control / navigation
Better see it in action:
Remote control of a drone via VR / AR Glasses!
Remote control of a drone and navigation via VR / AR Glasses!
No matter it’s Google’s, Apple’s, Microsoft’s or some unknown but emerging companies’, the glasses are basically some gadgets that facilitate our life, business or job. Although OEM products are usually bundled with some native software or applications but are not limited to them. Creative developers all around the world can access the API documents of the glasses’ manufacturer to build innovative apps for or redefine the functionality of them and take them to the next level.
Finally, its the consumers that benefit the cooperation between tech giants, businesses and developers. I can not help waiting to see the world more efficiently. What about you? Are you prepared for the AR glasses? Both technologically and financially? Will you be just the end user of such smart products or a game-changer too? What other features are you willing to see or use in the VR or AR glasses? Share your thoughts with me and others in the comments below.
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